Building a national tennis brands: ‘China Season’ bundles tickets with destination experiences
By Li Shuo, People's Daily Every September and October, a seven-week slate of professional tennis tournaments across China has come to be known as the "China Season." This year, the Tennis…
Plateau county in NW China finds strength in basketball
By Gong Shijian, Qiao Dong, People's Daily As dusk settled over Chahandusi township in Salar autonomous county of Xunhua, Haidong, northwest China's Qinghai province, the sound of cheering rose from a township-level basketball…
“Sports War” Erupts After “Lost War” – India Spreads Hate in Global Arenas
By Rana Tahir Shahbaz In a troubling trend, India has begun sowing discord in the world of sports, initiating a new and damaging tradition that sends shockwaves across the globe.…
Niche sports step into the spotlight
By Chen Chenxi, People's Daily On August 14, the Drone Racing competition kicked off at Dong'an Lake Sports Park in Chengdu, southwest China's Sichuan province, during The World Games 2025.…
The Dark Side of Cricket Mania: How Pakistan’s Obsession is Killing Other Sports
Rana Tahir Shahbaz Pakistan's national game, hockey, has been overshadowed by the overwhelming popularity of cricket in the country. Despite being a national pride and a source of unforgettable moments…
Sci-tech innovation highlight of Harbin Asian Winter Games
By Zhang Jiaying, People's Daily Located in the southeastern part of Harbin, northeast China's Heilongjiang province, the Yabuli Ski Resort is the venue for snow events at the 9th Asian Winter…
Harbin Asian Winter Games creates beautiful and unforgettable memories of ice and snow
By He Yin, People's Daily The ongoing 9th Asian Winter Games held in Harbin, northeast China's Heilongjiang province, themed "Dream of Winter, Love Among Asia," embodies the shared aspiration of the…
Cold-weather testing industry thrives in Mohe, China’s northernmost city
By Guo Xiaolong, People's Daily Mohe, located on the southern bank of the Heilongjiang River and the northern slope of the Greater Khingan Mountains, is the northernmost city in China.…
Morin Dawa: hometown of field hockey in China
By Wu Yong, People's Daily Hasen, an 80-year-old woman of China's Daur ethnic group, has learned how to use her smartphone to watch live sports events. As the first Chinese national female field hockey coach,…
Zong 4G Unveils Pakistan’s First AI-Generated Television Campaign, Revolutionizing AI-Led Marketing and Innovation
Islamabad, Pakistan- Zong 4G, Pakistan’s leading digital services provider, has made history by launching the industry’s first-ever AI-generated television campaign for the ICC Champions Trophy, redefining the future of advertising in…
Westminster SportsFest 2024
Westminster Academy Islamabad once again brought together the thrill of competition and the joy of sportsmanship at its annual SportsFest 2024. Held over six exhilarating days, the event welcomed…
Sports “Golden Week” boosts vitality in China
By sportswriters Li Chunyu, Yue Ranran and Li Bowen (Xinhua) *During this Golden Week, sports events have captivated audiences across China, and have offered opportunities to integrate sports, culture and…
China bounce back to edge Spanish club Joventut in basketball friendly
XI'AN, China, Sept. 20 (Xinhua) -- China's men's basketball team narrowly defeated Spanish Liga powerhouse Joventut Badalona, 65-62, in a warmup match on Friday evening, avenging their defeat from just…
Standard Chartered and Karachi United launched the Seventh Youth League – Football Tournament
Karachi-Pakistan: Standard Chartered announced the launch of its “Standard Chartered Karachi United Youth League” as part of its community service mandate to promote sports amongst children. This is the seventh…
PTCL Group partners with the Pakistan Hockey team to renew and honor the national legacy
Islamabad – Pakistan’s largest telecommunication and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G) partnered up with the Pakistan Hockey team, as they gear up for the Asian…